A Glimpse of Pharma Marketing Skills and Management

Authors

Dr. B. Senthilnathan
Professor & HOD, Department of Pharmaceutics, College Of Pharmacy, Sri Venkateswaraa University, Redhills, Chennai.
Kalpana V
Assistant Professor, Department of Pharmaceutical Chemistry, College Of Pharmacy, Sri Venkateswaraa University, Redhills, Chennai.

Keywords:

Pharmaceutical Marketing, Marketing Channels, Product Promotion, Drug Pricing, Over-the-Counter (OTC), Prescription Drugs, Professional Sales Representative (PSR), Pharmaceutical Distribution, Product Design, Marketing Mix, Ethical Marketing, Cold Chain, E-Pharmacy, Branding, Market Segmentation, Regulatory Compliance, UCPMP, DPCO, NPPA, Pharmaceutical Sales, Pharmaceutical Advertising, Retail Pharmacy, Institutional Sales, Marketing Strategies, Consumer Behavior, Patient-Centric Design

Synopsis

This textbook, Pharmaceutical Marketing, is designed to provide Diploma in Pharmacy (D.Pharm) students with a foundational and practical understanding of marketing principles in the pharmaceutical industry. It systematically explores the essential elements of pharmaceutical marketing, including its scope, strategies, and the unique challenges of promoting healthcare products in a highly regulated environment. The book covers critical topics such as marketing channels, product design, pricing strategies, product promotion, and the pivotal role of Professional Sales Representatives (PSRs). Emphasis is placed on ethical marketing practices, regulatory compliance, consumer behavior, and market segmentation to ensure responsible promotion of medicines and patient safety. Through illustrative diagrams, real-life examples, review questions, glossary terms, and modern marketing tools, this book aims to develop students’ competence and confidence in understanding both the science and art of pharmaceutical marketing. It serves as a comprehensive resource aligned with academic objectives and practical applications in the pharmaceutical field.

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Author Biographies

Dr. B. Senthilnathan, Professor & HOD, Department of Pharmaceutics, College Of Pharmacy, Sri Venkateswaraa University, Redhills, Chennai.

Dr. B. Senthilnathan M.Pharm Ph.D., holds the positions of Vice-Principal, Head of the Department, and Professor in the Department of Pharmaceutics at the College of Pharmacy, Sri Venkateswaraa University, Chennai. He obtained his B.Pharm and M.Pharm degrees from Madras Medical College, Chennai, and completed his Ph.D. in Pharmaceutics at The Tamil Nadu Dr.M.G.R. Medical University, Guindy, Chennai.

With over 21 years of professional experience, including 17 years in academia and 4 years in the pharmaceutical industry, Dr.B.Senthilnathan has developed a robust expertise in teaching, research, and academic administration. He has supervised more than 50 postgraduate research projects and currently serves as a doctoral committee member for several esteemed universities across India. Additionally, he was a recognized Ph.D. research supervisor at The Tamilnadu Dr.M.G.R. University and  Bharath Institute of Higher Education and Research (BIHER), Chennai.

Dr.B.Senthilnathan has authored and co-authored over 75 research and review articles published in esteemed national and international journals. He is the inventor of six granted patents, including those from South Africa, India, and the United Kingdom. Additionally, he has authored six textbooks and contributed chapters to several edited volumes. His primary research interests include novel drug delivery systems, nanotechnology-based formulations, bioavailability enhancement, and pharmaceutical regulatory sciences.

Kalpana V, Assistant Professor, Department of Pharmaceutical Chemistry, College Of Pharmacy, Sri Venkateswaraa University, Redhills, Chennai.

Mrs.Kalpana V MPharm, (Ph.D)., is a dedicated and passionate Associate Professor with specialised expertise in the Department of Pharmaceutical Chemistry & Analysis, College of Pharmacy, Sri Venkateswaraa University, RedHills, Chennai. With a solid academic foundation and practical understanding, she brings a unique blend of academic insight and industry relevance to her teaching and writing. She obtained her Bachelor’s & Master of Pharmacy in Pharmaceutical  Analysis from C.L. Baid Metha College of Pharmacy, affiliated with The Tamil Nadu Dr. M.G.R. Medical University. Her teaching approach focuses on real-world applications, case-based learning, and integrating current industry trends into academic discourse. She has supervised undergraduate projects and, additionally, she has taken on responsibilities as both a coordinator and mentor in a range of Academic and Institutional endeavours and has authored research papers in prestigious National and International journals.

A GLIMPSE OF PHARMA MARKETING SKILLS AND MANAGEMENT

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Forthcoming

26 July 2025

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Copyright (c) 2025 Dr. B. Senthilnathan, Kalpana V

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Details about this monograph

ISBN-13 (15)

978-81-938916-5-0

DOI:

https://doi.org/10.33974/a4d29g37

Physical Dimensions

How to Cite

(Ed.). (2025). A Glimpse of Pharma Marketing Skills and Management. Rubatosis Publications. http://press.rubatosis.org/index.php/rbp/catalog/book/14