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Marketing
Synopsis
Marketing:
Definition, general concepts and scope of marketing; Distinction between marketing & selling; Marketing environment; Industry and competitive analysis; Analyzing consumer buying behavior; industrial buying behavior.
Indian and Global Pharmaceutical Marketing :
Definitions , Role in the healthcare ecosystem, Unique features of pharmaceutical marketing, Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer; market segmentation& targeting.Consumer profile; Motivation and prescribing habits of the physician; patients' choice of physician and Retail pharmacist. Analyzing the Market; Role of market research
Pages
Forthcoming
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Categories
License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.



